HOW TO DESIGN CUSTOM SCRATCH PADS THAT MAKE YOUR BRAND STICK

How to Design Custom Scratch Pads That Make Your Brand Stick

How to Design Custom Scratch Pads That Make Your Brand Stick

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When it comes to branding, every detail matters even the notepad someone jots down their to-do list on. Custom scratch pads are an underrated but powerful tool in the world of brand visibility. Whether you’re handing them out at events, including them in mailers, or keeping them in the office, a well-designed scratch pad can reinforce your brand daily.

In this post, we’ll break down how to design custom scratch pads that are not only functional but memorable the kind your clients won’t throw away.

Why Scratch Pads Work as Branding Tools

Few other promotional materials can claim to be as helpful every day as scratch pads. People keep them in their purses, on their desks, or next to their phones, so every time they use them, your brand is displayed. Brochures and flyers often wind up in the garbage, but note & scratch pads maintain attention without becoming bothersome.

They are also inexpensive, easily distributable, and customizable to your requirements.

Step-by-Step Guide to Designing Custom Scratch Pads

1. Start with a Clear Purpose

Are you creating pads for internal office use, giveaways, or trade shows? Knowing the goal will help determine the layout, tone, and design elements. A scratch pad for employees might prioritize function, while one for prospects should highlight your brand's value.

2. Choose the Right Size and Sheet Count

Common sizes include:


  • 4" x 6" (perfect for quick notes)


  • 5.5" x 8.5" (similar to a half-sheet)


  • 8.5" x 11" (letter size, for more professional use)


The number of sheets also matters standard options range from 25 to 100 per pad. Thicker pads offer more value but may cost more to produce.

3. Highlight Your Logo and Brand Colors

Your logo need to be noticeable without becoming overpowering. When combined with brand colors, the pad becomes easily identifiable. To keep it tidy and in line with your overall logo, limit it to two or three colors.

Tip: Use high-resolution images to avoid pixelation during printing.

4. Add Contact Information or a Tagline

A custom scratch pad is a marketing asset so don’t forget the essentials. Consider including:

  • Website URL


  • Phone number


  • Email


  • Social media handles


  • Company tagline


Make sure this info is subtle enough not to disrupt note-taking but clear enough to remind users who you are.

5. Design a Clean and Functional Layout

Remember, people will be writing on these. Avoid clutter. Keep the middle area of each sheet mostly blank or lined. Use top and bottom margins for branding.

Optional additions:


    • Light lines or grids for neater writing


    • Checklists or calendars (great for planners or daily task pads)


    • Watermark logos for subtle branding throughout




6. Select Quality Paper and Finishing

Low-quality paper can negatively reflect on your brand. Go for at least 50 lb. text-weight paper. If you want a premium feel, consider thicker paper or coated covers.

Padding options include:

  • Glued at the top (most common)


  • Spiral bound


  • Hardbound pads for executive gifts


7. Work With a Trusted Printer or Supplier

Choose a provider that provides design proofing and is aware of branding. Your finished product may be improved by adding unique features like die-cut forms, full-color printing, or recyclable material.

Before making a large purchase, get samples to make sure the quality lives up to your expectations

Creative Ideas to Make Your Scratch Pads Stand Out

Branded QR codes linking to your website or product demo

  • Custom shapes (like a house for real estate companies or a tooth for dentists)


  • Seasonal themes (holiday pads with your branding)


  • Fun quotes or tips related to your industry


Final Thoughts

Custom scratch pads are more than just paper they’re a canvas for your brand. Done right, they keep your company top-of-mind in the most practical way possible. From layout to print quality, every choice contributes to how your brand is perceived.

Invest in quality design and strategic placement, and your scratch pads will do more than capture notes they’ll capture attention.

 

 

 

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